Our 10 Most-Read Small Business Posts of 2015

Author: Anna Eschenburg | December 28, 2015

How was your 2015? Did you achieve your goals? Is there anything you’d do differently in 2016?

2015 was a busy year here at Fundbox. We released a new dashboard, announced a new partnership with Intuit, welcomed new investors (twice!) among many other exciting milestones! We’ve also written a ton of blog posts with the goal of offering tips and insights into financial management, cash flow, productivity, marketing and general small business best practices.

In the spirit of looking back, we thought we’d share articles that you might have missed. Below you’ll find our ten most read articles of 2015.

#1: When It Makes Sense to Take On Debt

Take some time and identify what elements of your business have a predictable return on investment.  Identify what is working for your business and bringing in positive return, because that is where you can borrow money to invest further to maximize profitability. The key to taking on debt is funding what is already proven to work.

#2: 3 Simple Ways to Get Known as an Expert in Your Industry

For small business owners seeking no-cost ideas for marketing their services, one of the smartest moves you can make is becoming known as an industry expert. How can you build your reputation as an expert? Here are three simple ways to get started.

#3: 10 Public Speaking Tips for Your Small Business

Public speaking is a great way to market your business and become known as an expert in your industry. But it rarely comes naturally and takes some practice. To help you on your way to public speaking success, here are ten tips and tools to help you learn to embrace your nerves, deliver great content and motivate your audience.

#4: How Storytelling Can Help Your Small Business

We learn a lot from the movies: How to survive alien attacks, how to win the love of a man or woman, how to gain superpowers, and so much more. But we can also learn some very practical things; things that could be helpful for our businesses. The tools and techniques used in filmmaking can be applied to your own marketing campaign to strengthen your brand. Here’s four ideas that you can start using today.

#5: 6 Simple Ways to Make Your Emails More Impactful

More than 75% of small business owners say email marketing is considered an “important” aspect of their marketing strategy. While email marketing campaigns can be a cost-efficient way to reach a broad audience, the high volume of promotional emails hitting your customer’s inboxes demand that you go the extra mile to get noticed. Here are a few simple ways to make your marketing emails more impactful.

#6: Why You Should be Tracking Your Time

In the business of life, it is important to know that you’re making progress. Things get busy, to-do lists are left in the dust of the hustle, and you are pulled twelve directions at once. Mastering the day means knowing where your time is spent, and there’s no better way to do that than to track it.

#7: The Five Simple Rules of Upselling

I’ve interviewed a number of business owners whose businesses became more profitable because they were able to successfully upsell their customers. Basically, they were able to get their customers to splurge on a bit more than they had originally planned – a little dessert after dinner, a shirt to go with those pants, a massage with that manicure. I spoke to Steve Strauss, the author of The Small Business Bible, who gave me his five simple rules of up-selling.

#8: 15 Apps to Help Your Small Business Be More Productive

We’ve put together a list of the top 15 smartphone apps that we think will help you stay more productive, in the office and on the go.

#9: The Biggest Mistakes Family Business Owners Make and How to Avoid Them

Most small businesses in the United States are family-owned. The good news is family businesses account for 60 percent of U.S. employment and create 78 percent of new jobs. The bad news? Only about 30 percent of family-owned businesses survive into the second generation, 12 percent make it to the third and a mere 3 percent are still owned by the fourth generation. How can you assure your family-owned business won’t be a “sad statistic”? Try to avoid these all-too-common mistakes.

#10: 5 Reasons Not to Manage Your Accounting with Excel

Many small businesses use Excel to manage their small business accounting, and it does many things very well, particularly if you’re a one man band. But as your business and customer base grows, Excel’s limitations start to emerge.

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Cheers to 2016!

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