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About the episode
Kaylin Marcotte is the founder and CEO of Jiggy, a jigsaw puzzle company that turns independent artists’ work into puzzles made for winding down and relaxing. Kaylin wanted to create puzzles that could live on as art after completion. This unique approach coupled with a commitment to low-waste packaging set her products apart in the market and earned the brand loyal fans, especially through the COVID-19 pandemic.
In this episode, Kaylin talks about her entrepreneurial journey from hobbyist to founder and imparts wisdom from her time as a marketing director and a management consultant. She discusses the nuances and challenges of running a product-based business and shares insights about the product development and marketing strategies that have helped Jiggy grow into a beloved brand.
Follow Kaylin’s entrepreneurial journey on LinkedIn: https://www.linkedin.com/in/kaylin-marcotte/
Instagram: https://www.instagram.com/kaylinmarcotte/
Keep up with Jiggy on Instagram: @jiggypuzzles
Check out Jiggy puzzles here: https://jiggypuzzles.com/