If you make a living constructing homes, retail establishments, or office space, you know that you have to start building with a solid foundation. Your business also needs a solid foundation, and that starts with your plan for marketing your construction business.
You can’t grow your business if your customers can’t find you. While the size of a marketing budget differs between companies, the overall strategies are fairly similar.
Here are a few tips for marketing your construction business.
5 Tips for Marketing Your Construction Business
Determine the end result
Begin the process by thinking about your end game. What is your goal with your marketing plan? Do you want to massively expand your customer base? Attract a few high-end clients? Consider your long-term agenda and where you want to take your business. This will determine your target audience and where you need to invest your marketing dollars.
Research your market
Once you determine your objectives, start collecting data on your target market. This is a great time to analyze your company’s strengths and weaknesses. Does your construction company service mid-tier clients but fall short in catering to high-end customers? Are there any barriers to expanding? How much capital do you have to invest if your marketing strategies are successful?
Do your homework to figure out what’s hot in your sector and how you can take advantage of new opportunities on the horizon.
It’s all about SEO
Search engine optimization will generate most of your construction company’s new leads. The best thing about it? It’s free. But in order to attract traffic, you need to generate content on your website that employ the keywords customers use when searching for your services.
Use Google Keyword Planner to search for the keywords and phrases your customers use most when looking for your services. Then, start creating web pages, blogs, or even videos that employ those keywords to boost your visibility in online search.
Where are your customers?
Your customers can’t respond to ads they don’t see, so assess which platforms reach your target audience. Are your customers online? Google Adwords or Facebook might be the best investments for you. Catering to the business community? Marketing your construction company in trade magazines or at conferences might be the way to go.
Build your budget
No one has an unlimited marketing budget, so spend more on platforms that drive traffic to your business and lighten your spending on sites that offer little return on investment. Be prepared to track your ads to make sure you see results, and tweak each ad to get maximum value.
Need more funds to market your construction company? Set up an account with Fundbox to get the cash to meet your immediate needs.