Blogging is immensely important to business owners – it helps you demonstrate your expertise, creates connections with readers, helps your business get found by search engines, and so on.
Yet, finding the time to plan and write great blog content is a perpetual problem. According to a recent survey by CoSchedule.com (an online editorial calendar for bloggers and marketers) it’s the biggest challenge that bloggers face. But it doesn’t have to be that way.
Whether you’re a hired blogger or trying to maintain your business blog (while wearing a million other hats), here are some blog topic ideas that should cure even the worst case of “bloggers block.”
Understand What Makes a Blog Popular
When Claire Brotherton, a UK-based freelancer, surveyed her blog readers about their business blogging habits, she specifically asked what posts proved to be the most popular. Here’s what she learned:
- Writing about relevant issues to the blog audience
- Intriguing or provocative post titles (e.g. “6 Reasons Why You Social Media Strategy Doesn’t Work for Your Business”)
- SEO optimizing posts, so they’re easily found
- Writing about other people
- Providing a personal take on a subject
Using this insight, let’s dig a little deeper…
Look to Your Industry for Ideas
Your industry is the ecosystem in which you operate, don’t overlook it. There should be plenty of inspiration all around you. Things to blog about include:
- Industry developments (new technologies, products, services, etc.) “Top 10 Things you Need to Know about XYZ.”
- Trending topics: What’s going on in the news that pertains to your business? Summarize what your customers need to know.
- Key takeaways from trade shows/seminars/webinars, etc.
- Industry opinion from experts. This one is full of possibilities. You could interview an industry expert and post a Q&A piece or look to blogs written by industry experts and quote their insights and opinions (with proper credit).
As you think about these topics, think and write about ways in which these impact your customers. What do they need to know? Do they need to take action? What’s in it for them?
Look to Your Own Business
Without getting too salesy, look for ways to write about your products and services. Possible angles include:
- Examples of how your offerings have helped customers solve their problems (make sure you get permission if you want to name names).
- Offer a sneak peek into new products or services.
- Offer tips and tricks for getting more out of a service or product that you sell.
- Ask for feedback. Post a survey or poll and use it to get feedback on how your customers use your products, or what they’d like to see in the future.
- Showcase how technology is making your business run better. How are the results being passed on to customers (responsiveness, etc.)?
Extend the Shelf Life of Your Other Content
Repurposing existing content is a great way to fight writer’s block. From summarizing key takeaways from webinars and workshops to slicing chunks of standalone content out of ebooks and whitepapers. Look for ways to get more from what you already have while promoting your content library in the process. Here are eight ways your small business can start repurposing content.
Provide a Personal Take on a Subject
Writing about yourself and your opinions and experience is where the concept of blogging started after all (“web-log”) and it works. Think of ways you can provide “your take” on a topic. This could be an industry trend, how you learned what you do (as well as the mistakes you made along the way), and so on. Write about what you enjoy about business ownership – share your passion for your products/services and customers.
Get Everyone Involved
Blogging doesn’t have to start and finish with you. Here are a few ways to make it a team effort:
- Feature bios, fun facts, photos and even introductory videos that introduce your staff to your customers.
- Give a tour of your workplace.
- Ask staff to contribute guest blogs.
- Think of the Buzzfeed model where staff contribute to a group blog about their favorite products in a particular category. Have them explain why, with an image of the product.
Below are some related blogs that can help you get more from your blogging and content marketing efforts:
- Why and How to Write Attention Grabbing Blog Headlines
- 20 Tools that Will Take Your Blog to the Next Level
- Lost for Ideas? 4 Ways to Overcome Blogger’s Block
- How to be a Content Marketing Pro in Just a Few Hours Each Week
- 10+ Ways to Get More Content from Every Webinar
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