Is It Time to Outsource Your Marketing Needs?

Author: Justin Reynolds | February 4, 2016

It can be difficult for small businesses to get noticed.

According to the most recent figures from the Small Business Administration, there are nearly 28 million small businesses in the United States. Though not all of them compete directly against one another, all are competing for a finite resource: money out of their customers’ wallets.

In order to succeed in their quests, it is imperative that small businesses connect with their audiences as frequently as they can. To do this, they need to create and manage social media profiles on multiple platforms; populate those profiles with content; write and disseminate blogs, whitepapers, featured articles and case studies; engage in email marketing campaigns; produce infographics; and, perhaps most importantly, respond to customers’ questions, comments and concerns in a timely manner—among a host of other things.

Which is, of course, easier said than done, particularly when you begin to think about how much time that all entails. It’s not enough, for example, to simply write and posts a bunch of blogs during the month of May only to forget to update your website for the next six months.

Your marketing efforts need to be consistent.

Here’s how you solve your marketing problem

As a small business owner, you’ve got a lot on your plate. You’re so focused on growing your company and managing day-to-day operations that you just don’t have adequate time to devote to your marketing efforts.

Sure, you can afford to spend an hour here or there, but that’s not going to cut it.

To solve this conundrum, you could hire a couple of people to form a marketing team. But for many small business owners, that’s simply not in the cards. And even if it is, those employees might quickly feel overworked due to the fact that there’s so much needing to be done.

The need to market consistently, coupled with a lack of resources (e.g., time and money), has encouraged many small business owners to partner with content marketing companies. In these arrangements, companies essentially outsource a majority of their marketing responsibilities to a vendor.

Is it time for your small business to partner with a content marketing agency? In doing so, your company will:

  • Save money. Employees are expensive. On top of salary expenses, taxes and benefits, it also takes time and resources to source and hire the right candidates. When you outsource your marketing needs, those expenses are significantly reduced. Your marketing campaigns will be taken care of, and you’ll have money in the bank to invest in other areas of your business (e.g., expanding into new markets). 
  • Gain expertise. Are your marketing strategies thrown together at the last minute? Do you even have any idea what you’re doing on Facebook and Twitter? If so, you wouldn’t be alone. But don’t sweat it: When you outsource your content needs to an agency, you’ll benefit from the skills and experience of a team that lives and breathes marketing. And the best part? That team essentially becomes part of your own. You can pick their brains as you see fit.
  • Reclaim time. When you outsource your marketing needs, you’re able to reclaim every odd hour you spent on your campaigns. You can then devote that time to more mission-critical activities. Additionally, any marketing staff you have will also be freed to focus on more pressing matters. For example, you may ask an agency to create 10 blogs per month for your company. In turn, your marketers can focus their time on social media management, email campaigns, SEM and SEO.
  • Grow quicker. Since your marketing needs will be taken care of when you partner with an agency, your business will be able to grow quicker. A weight will be lifted off of your team’s collective shoulders, and you’ll all have more time to focus on the bigger picture.

If you’re struggling to keep up with your marketing needs, why not give an agency or a contractor a try? Start small. And remember, there’s a reason so many small businesses are choosing to outsource their marketing: It works.

Ready for more?

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