How to Take Your Small Business Cinderella Team All the Way

Author: Gina Hall | March 25, 2016

March Madness is under way, and everyone wants to pick the Cinderella team that will make it to the Final Four. It’s the time of year when we believe David can take on Goliath, so let’s take a moment to talk about how your small business Cinderella team can compete in the same arena with the big guys.

Whether your company is going toe-to-toe against a tech giant or big box store, there are several strategies you can employ to win customers and clients. Here are a few of the best ideas from the playbook.

As a small business Cinderella team, be flexible

You may want to stick strictly to your game plan, but you need allow your customers to customize their service. Let the big companies offer up a one-size-fits all approach, while you can pivot on a dime. If you have the ability to offer up something like flexible payments or a tailor-made product, make sure to highlight that on your website and throughout your social media.

Target your offerings

Stick to your strengths. Large companies have to offer many goods or services to satisfy their bottom line, but your small business has the luxury of specialization. Provide people with something they can’t get anywhere else and you’ll win loyal fans.

Don’t forget what you’ve learned about SEO

Why create content if no one will see it? Blogs, videos and photos need to be powered by a strong SEO strategy. Take the time to research keywords to drive qualified traffic your way.

Go big on social media

Large companies have large marketing budgets, so don’t go head-to-head with them on expensive platforms like print, billboards, or even television. But where you can get aggressive with the competition is on social media. If you have the resources, dedicate a staff member to engage with your clients online. Respond quickly to complaints, and provide helpful information about your industry. Be entertaining and genuine, and you can amass a loyal following that can earn you respect and business leads.

Offer niche services

Big corporations don’t have the time to cater to special interests, but you can pick up the opportunities they’re leaving behind. Know your market well enough to pinpoint where your competitor is coming up short, then swoop in like the small business Cinderella team you are!

Be hyperlocal

Does your competitor serve a national audience? Then go hyperlocal. By targeting customers in your region, you can stay on top of their needs much easier than if you choose to be all things to clients nationwide.

Develop a nimble marketing strategy

If you have a solid grasp of your analytics, then you should constantly be tweaking your marketing strategy for optimal results. As a small business, you don’t have nearly as much red tape to clear as your counterpart does in a much larger organization. Use that liberty to your advantage. If you want to adjust your email blasts or invest slightly more of your ad budget into social media, try it to see if it works. Strive to make incremental improvements each day and you’ll reap the rewards.


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