Summer is almost over, class is back in session and it’s time to send your staffers back to school to keep your company competitive—especially when it comes to computer skills.
Whether you’ve hired older workers who need an intro to basic programs, or you have a startup that needs to capitalize on the next social media craze, you need to carve out time for your employees to train on the latest technology.
There are several ways to brush up your employees’ technical prowess. Offering periodic enrichment classes at the office is a great way to introduce new software. The head of your IT department might be willing to coordinate a lesson, or you could defer to an outside expert. Also consider paying for your employees to go offsite to take a course at a local college.
Webinars and online classes are convenient alternative to conventional computer classes. They allow your staffers to take the class at their leisure and can often be less costly than in-person instruction. Make sure to read the online reviews on any given course before signing up, make sure past users got their money’s worth.
You may have some specialized skills you plan to teach your employees right away. If not, here’s an overall strategy that will help you prioritize what computer skills to subsidize to keep your business on the cutting edge.
Basic coding and computer skills
Give your staffers the gift of basic HTML skills, which will allow them to quickly modify texts, links, images or any portion of a website or blog. Make a small investment in your employees’ coding and computer skills and reap the reward of not having to pay a freelancer every time you need to make a tiny change to your webpage.
If you’re going to teach staffers to code, then go one step further and make sure they’re familiar with WordPress—in for a dime, in for a dollar, as they say. Many of your employees may be familiar with WordPress as a blogging platform, but it’s now supporting a websites for both large and small businesses.
Why place content on the web if no one will see it? Search engine optimization (SEO) is an easy way to get your content to the top of a Google search. Basic SEO is so straightforward that it can be taught in an online seminar. Require your marketing staffers to spend a few hours brushing up on SEO best practices and you’re almost guaranteed to see the metrics on your website shoot up.
Now that you’re drawing more eyeballs to your web content, your staffers need to know more about your company’s audience. Google Analytics allows you to track the metrics on your demographic—when they visit the site, what they’re looking at when they land on your page and where your traffic referrals originate. Knowing whether your site visitors are coming from Facebook, Instagram or Twitter, training your staffers on Google Analytics goes a long way toward streamlining your social media efforts and ad buys.
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