Stephanie Taylor Christensen

Stephanie is a former financial services marketer-turned-freelance writer who covers personal finance, career, health, and small business news. Her work is published in national media outlets, including USA Today, Fast Company, Real Simple, and Forbes. Connect with her on Twitter at @STCWriting.

Have You Tested Your Business Strategy?

By Stephanie Taylor Christensen | January 19, 2017

Owning a small business often means making decisions in the face of ambiguity and being willing to adapt to unforeseen …

No Sales Experience? No Problem—Here’s How to Sell More

By Stephanie Taylor Christensen | January 10, 2017

Whether you love or loathe the idea of selling, there’s no one better suited to persuade customers of the benefits …

7 Ways to Leverage Back-to-School in Your Business

By Stephanie Taylor Christensen | August 29, 2016

Back-to-school is the second biggest consumer spending opportunity for many retailers after the holiday season, according to the National Retail …

How to Create Customer Loyalty

By Stephanie Taylor Christensen | August 13, 2016

Convincing customers to consistently purchase your product or service is the real key to establishing the customer base that empowers …

Mid-Year Financial Planning for Small Businesses

By Stephanie Taylor Christensen | July 31, 2016

You’ve got several months until you need to file your 2016 tax return, but summer is the ideal time to …

3 Ways to Use Summer Planning to Capture More Holiday Business

By Stephanie Taylor Christensen | July 24, 2016

The holiday season may be far from your mind in the dog days of summer, but it’s the best time …

Blue Ocean Strategy for Small Businesses

By Stephanie Taylor Christensen | June 22, 2016

Advice on developing a competitive strategy often focuses on beating the competition. However, the Blue Ocean Strategy takes a different …

How to Make Your Business Stand Out at Summer Events

By Stephanie Taylor Christensen | June 14, 2016

The summer season brings new opportunities to expand brand awareness, establish new relationships in your community, and connect with customers …

How to Take a Guilt-Free Summer Vacation

By Stephanie Taylor Christensen | June 13, 2016

Planning a summer vacation is often one of those pivotal moments where entrepreneurs realize the pros and cons that come …