Stephanie Taylor Christensen

Stephanie is a former financial services marketer-turned-freelance writer who covers personal finance, career, health, and small business news. Her work is published in national media outlets, including USA Today, Fast Company, Real Simple, and Forbes. Connect with her on Twitter at @STCWriting.

How to Create Customer Loyalty

By Stephanie Taylor Christensen | August 13, 2016

Convincing customers to consistently purchase your product or service is the real key to establishing the customer base that empowers …

Blue Ocean Strategy for Small Businesses

By Stephanie Taylor Christensen | June 22, 2016

Advice on developing a competitive strategy often focuses on beating the competition. However, the Blue Ocean Strategy takes a different …

How to Make Your Business Stand Out at Summer Events

By Stephanie Taylor Christensen | June 14, 2016

The summer season brings new opportunities to expand brand awareness, establish new relationships in your community, and connect with customers …

How to Attract Summer Interns

By Stephanie Taylor Christensen | June 4, 2016

Summer is a perfect opportunity to attract college interns who have valuable skills and knowledge your business can use without …

4 Ways to Incorporate Spring In Your Marketing Strategy

By Stephanie Taylor Christensen | May 16, 2016

The spring season is commonly associated with ideas many entrepreneurs are inherently drawn to, including new beginnings and growth. Regardless …

7 Small Business Strategy Shifts That Produced Big Impacts

By Stephanie Taylor Christensen | May 10, 2016

There’s no need to overhaul your operations to make improvements to efficiency, employee engagement, revenue, brand identity, and growth potential. …

Easy, Affordable Tech Tools to Give Your Business a Fresh Start

By Stephanie Taylor Christensen | May 4, 2016

As an entrepreneur, you have access to a range of affordable tech solutions to help you automate processes, streamline communications, …

5 Questions to Ask Before You Offer Deep Discounts

By Stephanie Taylor Christensen | March 3, 2016

Slashing prices may be an effective way to attract new customers. But is it worth the ultimate cost and profitability …

Impactful Employee Perks All Small Businesses Can Offer

By Stephanie Taylor Christensen | December 29, 2015

You may not be able to compete with larger employers when it comes to salary, bonuses, or resume bragging rights—but …